Case Study

Metal Partners International – Rebranding & Omnichannel Campaign

I was brought on at Metal Partners to rebrand the company from top to bottom, including the tagline “Reinforcing America”, which resonated with the target audience, who were using MPI’s rebar to build bridges, roads and the infrastructure of Ameica. In addition to the steel rebar company, MPI also owned a trucking company called F&M Transportation. That brand, I built from scratch in conjunction with MPI. Complete project scope included: Planning, Strategy, Tagline, Website, Brochure, Corporate Video, Email Marketing, Collateral Materials, Social Media Marketing, Promotional Items, Trade Show Materials, SEO and Sales Collateral. All creative and production was done by yours truly. All the hard work led to increased brand recognition and sales…and a few awards!

2018 Construction Marketing Association STAR Award for Digital Marketing – Website Design

2018 Construction Marketing Association STAR Award for Video – Corporate

I increased daily website traffic 550%

I brought their Google rankings from page 16 to page 1 f or relevant keywords