Mark Bettenhausen
I’m different. Unlike others, I can leverage my creative background to drive innovative marketing strategies and campaigns. As a hands-on marketer and Adobe Creative Suite expert, I create award-winning marketing materials and thought leadership content that enables sales and growth. Recently, my efforts achieved an 18% market share increase for a B2B manufacturer. My ability to blend strategic thinking with artistic flair enables me to lead teams to success in delivering impactful marketing solutions.
Different. Reliable. Flexible. Creative.
DUROGREEN – CATALOG
From the beach to the barbecue, Durogreen offers premium outdoor furniture and they needed collateral and branding to match. This 16-page catalog showcases the brand as a true player in the outdoor poly furniture world.
MARKETING MANAGER. ART DIRECTOR.
BLUECROSS BLUESHIELD BLUEDOOR – DISPLAY ADS
The new BlueDoor Community centers in Chicago needed to jumpstart their digital marketing. They tapped Lever Interactive and I was given the chance to come up with creative concepts for display and Facebook ads. The three concepts I came up with were received so well by the client, they decided to run all of them, both english and spanish versions, with 5+ sizes each. What I created for BlueDoor (BlueCross BlueShield), helped lead to increased conversions of 630% month-over-month, with a 2,895% increase in CVR. Hoping all that hard work led to healthier lives for many Chicagoans.
CREATIVE DIRECTOR. ART DIRECTOR.
INTERMETAL – WEBSITE
Intermetal specializes in providing high-quality steel products for construction projects of all sizes, across America. They came to me needing a demand generating site, with an expert look and feel. The angles of the site reflect their brand icon. Parallax scrolling gives it a sense of motion heading downwards to draw users to more content & CTAs.
MARKETING DIRECTOR. ART DIRECTOR.
LEMONHEAD CANDIES & JAMIE ANDERSON – INTEGRATED CAMPAIGN
I worked with Lemonhead, as he hit the road, and headed to Aspen. He teamed up with Olympic Gold Medalist Snowboarder, Jamie Anderson, and they melted some faces out there. Lemonhead came home with 10,000 Facebook fans, Jamie came back with a Silver medal!
ART DIRECTOR.
TANGENT TECHNOLOGIES – POSTER SERIES
Tangent needed a visual way to show employees and visitors the wide range of projects their recycled HDPE material goes into. I created a poster series showcasing all their divisions and all were printed & mounted at all locations. Have a look!
MARKETING MANAGER. ART DIRECTOR.
BOEING – OMNICHANNEL CAMPAIGN
Boeing rolled out their Build Something Better theme for their 100-year anniversary. The recruitment marketing campaign aligned to this, but took it a couple steps further, building off of and branching out. The campaign demonstrated the relentless passion of Boeing employees who set new and higher standards in technology, quality and value. We built something amazing!
ART DIRECTOR.
BOEING CAREERS – WEBSITE
We were tasked with rebranding the Boeing Careers website. In my role, I often met with the client to walk through key creative decisions and explain UX layouts. I was the lead art-side creative to help launch their new website.
ASSOCIATE CREATIVE DIRECTOR. ART DIRECTOR.
METAL PARTNERS INTERNATIONAL – REBRANDING & OMNICHANNEL CAMPAIGN
Reinforcing America!
Rebranding a $250 million, rebar fabrication/distribution, B2B company. Complete project included: Planning, Strategy, Tagline, Website, Brochure, Corporate Video, Email Marketing, Collateral Materials, Social Media Marketing, Promotional Items, Trade Show Materials, SEO and Sales Collateral. All creative and production was done by yours truly. All the hard work led to increased brand recognition and sales…and a few awards!
MARKETING DIRECTOR. ART DIRECTOR.
EXACT REPLACEMENT PARTS – LOGO & TAGLINE
The new Exact Replacement Parts (ERP) logo elevates the company’s brand to represent its modern-day business. The logo reflects ERP’s mission to create aftermarket appliance replacement parts that are exact, but improved to provide better performance. The logo consists of three diamond-shaped bands that show the progression of a replacement part. The back grayish-blue band represents the original part. The middle bright blue band represents ERP’s engineering and manufacturing process where it makes the part better. Ultimately, the exact, but improved aftermarket part is represented by the bright yellow band.
A Part Of Something Better. ERP loves it!
CREATIVE DIRECTOR. ART DIRECTOR.
BOEING – EVENT CREATIVE
Bag creative for Boeing, to help promote awareness amongst college grads. Needed a way to stand out at college recruitment events. Coolness and compassion…bag it up!
CREATIVE DIRECTOR. ART DIRECTOR.
METAL PARTNERS INTERNATIONAL – VIDEOS
Video is king. While rebranding a $250 million, rebar fabrication/distribution, B2B company, video is a must. Started with a corporate video, which was used to help launch the new brand at the World of Concrete trade show in 2018. Also created a careers video for the careers section of the website. And of course, video for social media channels.
MARKETING DIRECTOR. CREATIVE DIRECTOR. ART DIRECTOR. PRODUCER. MOTION GRAPHICS DESIGNER.
LEVER INTERACTIVE – WEBSITE & MOTION GRAPHICS
As the new guy on the block…well, new guy working remotely in May 2020, I was tasked with revamping the face of the company. The face of a digital marketing agency. The website. I invented a new typeface (named it after the owner…brownie points!) and came up with the branding for A DIFFERENT AGENCY EXPERIENCE.
MARKETING MANAGER. ART DIRECTOR.
METAL PARTNERS INTERNATIONAL – WEBSITE
CMA Award-winning corporate website for a $250 million, rebar fabrication/distribution, B2B company. I increased daily website traffic 550% and brought their Google rankings from page 16 to page 1 for relevant keywords.
CREATIVE DIRECTOR. ART DIRECTOR. DEVELOPER. SEO.
THINK BEYOND THE LABEL – BILLBOARD
ThinkBeyondTheLabel.com needed a campaign to help people with disabilities obtain jobs. Using real people in targeted cities. People with skills that might look or act different. People that need jobs like everyone else. Have you hired Candace?
ART DIRECTOR.
THINK BEYOND THE LABEL – OMNICHANNEL CAMPAIGN
Using a little office humor to point out that we’re all unique in our own ways. The campaign included digital, print and environmental graphics. Feel free to think beyond the label.
ART DIRECTOR.
ZEKELMAN STEEL – WHEATLAND TUBE BROCHURE
B2B manufacturing brochure to help promote Wheatland Tube products, under the umbrella of steel giant, Zekelman Industries.
ART DIRECTOR.
AUTOMOTIVE ITALY – B2B TRADE MAGAZINE AD
When you think of sports cars, you think of Italy. It’s in their D.N.A. Bellissima!
ART DIRECTOR.